23 Point Real Estate Marketing Plan

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Wright Realtors Action Marketing Plan

1. EXPERIENCE -

Gene has been in Stockton Real Estate Since 1962, has sold thousand of homes and is consistently among the top agents with listings sold

2. HELP YOU ESTABLISH A MARKETABLE PRICE

We will provide you with a current Competitive Market Analysis and will assist you in determining the most effective list price for your property.

3. NET PROCEEDS

We will furnish you with a computer generated estimate of the proceeds you can expect from the sale of your property. This also helps you determine the price because you do not have to pad the price to be sure you have enough net proceeds.

4. PREPARING YOUR HOME

To command a premium price, you must put your home in top condition prior to placing it on the market. We will give you specific guidance on how to prepare your home and how to stage it prior to showings so your home will sell itself


Wright Realtors Yard Sign

3. YARD SIGN -

Our bright white and blue "For Sale" sign with the large phone number, distinctive WRIGHT logo and the prominent internet address creates more buyer interest than any other advertising medium. Our signs generate many buyer calls. One may be the buyer for your home

5. LOCKBOX

It has been proven that a lockbox creates 40% more showings. The infrared electronic lockbox we use provides maximum security by providing a trail of the last 50 times the box has been opened and by who

6. METROLIST MLS:

Agents only multiple listing system

The Multiple Listing Services cover 17 counties and exposes your property to 70,000 agents with thousands of potential buyers. We will prepare a plan for your property to appear in these Multiple Listing Services. The information will be submitted in a timely manner with the maximum photos, for the property's debut on the market to achieve maximum

7. PHONE SYSTEM

We always personally answer our telephone calls when we can. We don't hide behind a voice mail system to screen our calls. Or return them between certain hours as some agents do.

8. EMAIL ADVERTISING TO TOP 100 SELLING AGENTS

9. DIGITAL PHOTOGRAPHY

We will take between 30-40 digital photos on the interior and the exterior of your home. The best pictures will be computer enhanced using photo imaging software and stored for use with the internet, e-mail, flyers, mailings and with desktop publishing to create a variety of professional marketing materials for your home.

10. DEVELOP YOUR HOME ON OUR WEB SITE

We develop multiple pages of your home on our web site with detailed descriptions, a photo page, community information and school reports

11. THE INTERNET

Out-of-town buyers account for many home sales in Stockton. The Internet promotes your property worldwide, 24 hours per day, 7 days per week. Your home will be featured on multiple web sites: prospector, Realtor.com, metrolistmls.com, recordnet.com, ressonline.com, houseandhome.msn.com and all of wright realtors web domains:   

12. IDX MARKETING

Every real estate agent that has MLS on their website will have your listing included on their web site.

13. FACEBOOK MARKETING

Wright Realtors has it's own Face Book page, plus we are administrators on every major Stockton Face Book page, including: Memories of Stockton, Stockton History and You Knew You Grew Up In Stockton When.

14. SEARCH ENGINES

a. Each time your property is shown to a prospective buyer, the details of the showing are entered into my MLS Feedback System.
b. Our system then automatically follows up with each showing agent up to three times to solicit his buyer's comments on your home. Most agents don't have time to follow-up even once, let alone three times. Once received, these comments are automatically entered into the system.

15. BUYERS AGENTS

We have a number of buyer's we refer to, so we are never too "busy" too work with buyers.

16. NEIGHBORHOOD MAILING:

Typically move-up buyers purchase a home that costs 50% more than their current home. We will determine which neighborhoods would have owners that may be interested in your home so we can make sure they are aware of your property.

17. PROMOTION TO OTHER BROKERS

We will promote your property to other reputable, professional brokers and sales associates in the area. There are over 31,000 agents in the San Joaquin Valley. We arrange for these agents and brokers to show your home.

18. NEIGHBORHOOD INVOLVEMENT

8-10% of all homebuyers know someone who lives within two blocks of the house they buy. We will create interest in the surrounding neighborhood.

19. QUALIFYING BUYERS PRIOR TO SHOWING

We will seek financial qualifying information on all buyers submitting a purchase offer. Our goal will be to pre-qualify or pre-approve the buyer through a reputable lender

20. PROFESSIONAL FLYER

We will create a custom flyer with multiple color photos to emphasize all of the best amenities of your home. The idea is to make the best possible impression so that after seeing dozens of homes, buyers will remember yours! We will also create a custom, printable from the web, property flyer

21. PERSONAL SERVICE

All files and contacts are personally handled by Gene or Donna, we personally review all contracts, documents, inspections, reports, escrow forms and instructions. You are never referred to an inexperienced assistant, clerk or in-house agent not familiar with your property or sale

22. RELOCATION SERVICES

We are in constant contact with other real estate agents across California and the nation

22. MAILING -

Just have Listed Cards, promoting your home and access to internet

23. PERSONAL MARKETING

On every new listing, we search our computer for past customers that have called looking for a home like yours. We contact top selling agents in area by phone in addition to email and promote your home
Some agents include the following as marketing, We consider this just a part of the sales process.

23. INSPECTIONS

We will handle all trades people inspections; pest control companies, roof inspections, home inspectors, etc.

24. HOME WARRANTY

We will provide you with information regarding a home warranty on the operating systems of your house to increase the marketability of your property and help reduce your liability to the buyer.

25. PURCHASE OFFERS

We will review all purchase offers as they are presented, and We will negotiate on your behalf to reach a purchase agreement

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