Wright Realtors Action Marketing Plan
1. EXPERIENCE -
Gene has been in Stockton Real Estate Since 1962, has sold thousand of homes and
is consistently among the top agents with listings sold
2. HELP YOU ESTABLISH A MARKETABLE PRICE
We will provide you with a current Competitive
Market Analysis
and will assist you in determining the most effective list price for your
property.
3. NET PROCEEDS
We will furnish you with a computer generated estimate of the
proceeds you can
expect from the sale of your property. This also helps you determine the price
because you do not have to pad the price to be sure you have enough net
proceeds.
4. PREPARING YOUR HOME
To command a premium price, you must put your home in top condition prior to
placing it on the market. We will give you specific guidance on how to prepare
your home and
how to stage it
prior to showings so your home will sell itself
Wright Realtors Yard Sign
3. YARD SIGN -
Our bright white and blue "For Sale" sign with the large phone number,
distinctive WRIGHT logo and the prominent internet address creates more buyer
interest than any other advertising medium. Our signs generate many buyer calls.
One may be the buyer for your
home
5. LOCKBOX
It has been proven that a lockbox creates 40% more showings. The infrared
electronic lockbox we use provides maximum security by providing a trail of the
last 50 times the box has been opened and by who
Agents only multiple listing system
The Multiple Listing Services cover 17 counties and exposes your property to
70,000 agents with thousands of potential buyers. We will prepare a plan for
your property to appear in these Multiple Listing Services. The information will
be submitted in a timely manner with the maximum photos, for the property's
debut on the market to achieve maximum
7. PHONE SYSTEM
We always personally answer our telephone calls when we can. We don't hide
behind a voice mail system to screen our calls. Or return them between certain
hours as some agents do.
8. EMAIL ADVERTISING TO TOP 100 SELLING AGENTS
9. DIGITAL PHOTOGRAPHY
We will take between
30-40 digital photos on the interior and the exterior of your home. The best
pictures will be computer enhanced using photo imaging software and stored for
use with the internet, e-mail, flyers, mailings and with desktop publishing to
create a variety of professional marketing materials for your home.
10. DEVELOP YOUR HOME ON OUR WEB SITE
We develop multiple pages of your home on our web site with detailed
descriptions, a photo page, community information and school reports
11. THE INTERNET
Out-of-town buyers account for many home sales in
Stockton. The Internet promotes your property worldwide, 24 hours per day, 7
days per week. Your home will be featured on multiple web sites: prospector,
Realtor.com,
metrolistmls.com,
recordnet.com, ressonline.com, houseandhome.msn.com and all of wright realtors
web domains:
12. IDX MARKETING
Every real estate agent that has MLS on their website will have your listing
included on their web site. 13. FACEBOOK MARKETING
Wright Realtors has it's own Face Book page, plus we are administrators
on every major Stockton Face Book page, including: Memories of Stockton,
Stockton History and You Knew You Grew Up In Stockton When.
14. SEARCH ENGINES
a. Each time your property is shown to a prospective buyer, the details of the
showing are entered into my MLS Feedback System.
b. Our system then automatically follows up with each showing agent up to three
times to solicit his buyer's comments on your home. Most agents don't have time
to follow-up even once, let alone three times. Once received, these comments are
automatically entered into the system.
15. BUYERS AGENTS
We have a number of buyer's we refer to, so we are never too "busy" too work
with buyers.
16. NEIGHBORHOOD MAILING:
Typically move-up buyers purchase a home that costs 50% more than their current
home. We will determine which
neighborhoods would
have owners that may be interested in your home so we can make sure they are
aware of your property.
17. PROMOTION TO OTHER BROKERS
We will promote your property to other reputable, professional brokers and sales
associates in the area. There are over 31,000 agents in the San Joaquin Valley.
We arrange for these agents and brokers to show your home.
18. NEIGHBORHOOD INVOLVEMENT
8-10% of all homebuyers know someone who lives within two blocks of the
house they buy. We will create
interest in the surrounding neighborhood.
19. QUALIFYING BUYERS PRIOR TO SHOWING
We will seek financial qualifying information on all buyers submitting a
purchase offer. Our goal will be to pre-qualify or pre-approve the buyer through
a
reputable lender
20. PROFESSIONAL FLYER
We will create a
custom flyer with multiple color photos to emphasize all of the best
amenities of your home. The idea is to make the best possible impression so that
after seeing dozens of homes, buyers will remember yours! We will also create a
custom, printable from the web, property flyer
21. PERSONAL SERVICE
All files and contacts are personally handled by
Gene or Donna, we personally review all
contracts, documents,
inspections, reports, escrow
forms and instructions. You are never referred to an inexperienced
assistant, clerk or in-house agent not familiar with your property or sale
22. RELOCATION SERVICES
We are in constant contact with other real estate agents
across California and the nation
22. MAILING -
Just have Listed Cards, promoting your home and access to internet
23. PERSONAL MARKETING –
On every new listing, we search our computer for
past customers
that have called looking for a home like yours. We contact top selling agents in
area by phone in addition to email and promote your home
Some agents include the following as marketing, We consider this just a part of
the sales process.
23. INSPECTIONS
We will handle all trades people inspections;
pest control companies,
roof inspections,
home inspectors, etc.
24. HOME WARRANTY
We will provide you with information regarding a
home warranty on the operating systems of your house to increase the
marketability of your property and help reduce your liability to the buyer.
25. PURCHASE OFFERS
We will review all purchase
offers as they are presented, and We will negotiate on your behalf to reach
a purchase agreement
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