Chili's Grill & Bar

Over 1400 Casual Dining Restaurants

Chili's Grill & Bar is a restaurant chain founded by Larry Lavine. The chain has over 1400 casual dining restaurants, mostly located in the United States and Canada. Chili's is currently owned by Brinker International, which also owns On the Border Mexican Grill & Cantina, Maggiano's Little Italy, and Romano's Macaroni Grill.

Chiles Bar & Grill, 5756 Pacific Avenue, Stockton, Ca
Chiles Bar & Grill, 5756 Pacific Avenue, Stockton, Ca 95207 - 209-474-9004

Chilis Grill & Bar Gift Cards - If you just feel like unwinding with your friends or just don't want to cook, head over to Chilis Grill & Bar to get in on some of their laid-back ambiance, sizzlin' service, plus a taste of their spicy Southwestern favorites such as their renowned Baby Back Grilled Ribs, their tender marinated fajitas or their succulent Big Mouth Burgers.

History

Chili's first location, a converted postal station on Greenville Avenue in Dallas, Texas, opened on March 13, 1975. Lavine's concept was to create an informal full-service dining restaurant with a menu featuring different types of hamburgers offered at an affordable price. The brand proved successful, and by the early 1980s there were 22 more Chili's locations in the region, all featuring similar Southwest decor.

In 1983, Lavine sold the company to restaurant executive Norman E. Brinker, formerly of the Pillsbury restaurant group. Chili's now has locations in all 50 U.S. states and 28 international locations.

Menu

Chili's serves American food influenced by Tex-Mex cuisine.

Advertising

Jingle

"Chili's (Welcome to Chili's!)" is an advertising jingle used in Chili's Restaurant commercials to advertise the restaurant's line of baby back ribs. The ad features a doo-wop quartet singing a cappella. The song was written by Guy Bommarito and produced by Tom Faulkner for GSD&M Advertising of Austin, Texas. Advertising Age magazine named the song first on its list of "10 songs most likely to get stuck in your head" in 2004.

In the sitcom Scrubs, Ted Buckland's a capella group "The Worthless Peons" sing the jingle on a number of occasions: once to celebrate Carla's pregnancy (it was the only song they knew with the word "baby" in it), and again to "torture" one of Dr. Cox's employees. In the latter instance, they repeat the bridge incessantly, never saying "ribs".

Chili's has made several appearances on the NBC series The Office. In The Client (The Office) Michael Scott switches an important business meeting from a hotel to the local Chili's, which leads to a rendition of the "Baby Back Ribs" jingle. He also hosted the "Dundie" Awards at the Chili's in The Dundies (The Office), and in Halloween (The Office) Micheal attempts to give a Chili's gift certificate to a recently laid off employee, which he rips up.

In 2008, the chain aired parody ads for "P. J. Bland's", a fictional restaurant chain with cardboard foods.

External links

Restaurant Gift Cards

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