The New York Times has acknowledged that the procedure for being discovered on the Internet has an ongoing degradation by people attempting to game the internet. (There's no small number real estate agents brokers, and companies, and brokers that fit right into that category.)
Google has started penalizing all web sites employing artificial procedures to enhance their search standing by modifying their algorithms and adjusting their search engine to ignore content farms. To make sure we are distinguishing between what is honest and what is manipulating, the test is simple: If the artificial procedure used is in place mainly for ramping up search engine position and not really a genuine information resource that can stand by it's content alone, then its a content farm.
What's a Content Farm
What, exactly, is "a content farm?"
any website creating huge amounts of low to poor quality subject matter with the purpose of capturing search traffic that creates ad income. This could be automated content or content generated by people.
Google has been the recipient of a lot of negative attention from their web search output in recent weeks. This is unparalleled and puts Google's business model in jeopardy : Google must produce preeminent and the most
relevant results, or consumers will move on to a search engine that can. While Google’s web search data drives the golden Google goose, the Google pay-per-click-- any monetary result of failing credibility is measured by Google in the sheer billions of dollars. For instance in 2010, Google acknowledged $29,321,000,000 in income with a Gross Profit income of $18,904,000,000 (now you know why the pay-per-click is so expensive. 2/3 the expense is Gross Profit!). People attempting to interupt nearly $19 billion in profits is going to get slapped, and Google will slap ANY site employing these methods, and it does not matter if the companies are big or small.
So what are "artificial techniques" to enhance your Google search engine placement and why is this bad for Realtors?
I've seen self styled "Internet experts" submit one column after another promoting blogging, becoming members of content farms such as AOL's Seed , Yahoo’s Associated Content, and such, I often wondered if Google would ever strongly curtail the blogging impact on SEO positioning and on the ritual of publishing content created only to enhance a site’s opportunities of being discovered. " When would they ever take any action on those manipulating the system,?" One thing we of Google is that they take exception big time to anyone attempting to manipulate them and to weaken the veracity of their search outcomes. It is now clear to all that Google is now fed up with all of the artificial procedures for enhancing your search rankings which you may have learned over the past several years is now officially "a Content Farm." Clearly, those who encourage agents to "publish and thrive" have now been proven incorrect. Both are a positive thing.
The consumer becomes frustrated, too, as the they do not want to see Homes.com nor any other sort of "lead amalgamator" website, they're looking for homes for sale and to find a real estate agent in theirtown that’s the reason they type in "Theirtown Homes for Sale." Buyers searching to buy a home want to meet a real estate agent, not to some monolithic corporate entity. The phrase, "That’s not what I want" has turned into a national exclamation while searching online in today's environment. Microsoft’s bing® has even constructed a complete ad campaign built around it. As consumers continue to be annoyed with organic search findings that are obviously not suitable as to needs and market wants, consumers have begun question the entire value of organic search methods. Google has fear this could turn into consumers becoming even disenchanted with paid searches also, as well and that's Google’s bread and butter. Without this there is no Google as we know it today. Most importantly, without trustworthy search results coming from Google, some other company could take Google's place.
As a search engine company that currently gets 66% of all internet searches. Quite
conceivably, Google travel to any length to ensure that this never happens.
Stay away from SEO created content if the only intent is to increase your SEO rankings.
For many years now, large numbers of web masters have encourage their clients to enter all kinds of city, metropolis and state names, tied to Search Listings, "Realtor" , "Homes" Condos" ", etc., etc names, placed at the bottoms of every one of their website pages including wherever they could become published with a link back to their site. Many also advise their Realtor customers to blog about their sales and where they make them; is it nonsense devised only to enhance SEO rankings, or is it genuine content? A few self chosen "social media gurus" induce becoming members of content farms such as Associated Content allowing anyone to ‘publish’ anything, if it's relevant or not so pertinent. Google is telling you never to do these sort of things anymore. Google has given notice stating CONTENT IS NO LONGER KING. Simply relative content with real value is important from here on out.
What should a typical agent or real estate broker do?
Real estate Agents and brokers work in the business of real estate, not Internet gurus. Agents should also know know that trying to stay up with Google's algorithms and what succeed in online marketing is an all
encompassing occupation because both are constantly evolving. I have been put down for dissing' blogs along with social media (one time I labeled blogging as a ‘fad’ while I even predicted that although social media became the highest point, of excellence or achievement for certain companies, it would never totally take off as a method to sell real estate and that investing too much time and effort attempting to make it pay off could become a rat hole for agents), rebuke as "living back in the stone ages" while by and large ridiculed for blurting the obvious" As online search is big business. Those who are dominate are never tolerate of those who attempt to go around their domination and play games with the system." Also, it is next to impossible for any real estate agent working full time to keep an eye on Google and its constantly changing algorithms with any type of effective results.
The more that things may change, all the more they remain the same
In spite of all the changes in how websites try to increase their rankings, one thing remained constant: according to the National Association of Realtors, 95% of all real estate agents & brokers were unsatisfied with their online marketing results. Now, "not happy" translates into "failed." Such statistics has plenty of misery, company and frustrations.
This frustration is precisely what drives so many real estate agents (most often, through their web advisors) to draft senseless content on their blogs in an attempt to increase their search engine positions; to churn out "exposes" that are flimsy concealed SEO templates on websites such as Associated Content and similar sites and many more ‘black hat’ methods better left un-described. Although these real estate agents have been going about precisely what NAR (using the
Realtor.com website) tells them without accomplishment (sign on, purchase a page, highlight your listings, on and on.) the search goes on for some other way to accomplish that elusive success.
An irony of the times is that just getting discovered is no longer good enough to assure web marketing success, As little as four years back it was, but real estate buyers have gotten smarter, and now they must be attracted, converted and given
incentives to get in touch with an agent or real estate broker using the web. Every one of these "alternative techniques" has created a negative effect on organic searches in their quest for higher search rankings by putting their sites in positions not sought after by the consumer for the top rated positions in numerous spots.
Now, Google has given notice that no longer will they allow anyone to play games with their search engine procedures with
unscrupulous approaches. Maybe now, we can all return to home town agents and real estate brokers as the genuine experts of local
homes available as the true last-word sources on Google's and other web search engines and not various corporate giants thousands of miles apart from the homes being browsed by prospective buyers.
Mar 16, 2011